During the summer of 2012, I served as Campaign Manager for the winning campaign to re-elect Bebe Heiskell as Sole Commissioner of Walker County, Ga. I managed all communications strategies, organized community outreach and press events, oversaw volunteer engagement and served as PR counsel to Heiskell.
During the campaign period, more than 30 media stories were placed in local and regional publications including print, radio and television garnering 6 million impressions overall.
Outreach efforts included campaign collaterals including rack cards, door hangers, yard signs and advertising placed in outdoor, and local and regional newspapers. Materials were used to saturate the coverage area of 80,000+ voters across 500 sq. miles.
Click through for examples of campaign collateral: