In 2014, I promoted the Individual Donor Benchmark Report developed by Third Space Studio and BC/DC Ideas. The media outreach campaign was extremely successful in sharing the results of the fundraising report, raising notoriety for the project founder and tripling nonprofit participation the following year.
Media stories were placed with trade publications and national bloggers including the Stanford Social Innovation Review and Nonprofit Times.
- Benchmark Report Press Release
- Promotional Blog Post
- Stanford Review Guest Article
- Nonprofit Times Article
In 2015, recognition for the project grew even more as Network For Good became a promotional partner, the number of participating organizations increased from 27 to 87, and a guest article was secured in NTEN’s August Fundraising issue. Results for the latest media outreach efforts will be available in September 2015.